THE WHAT? Hailey Bieber has launched her dedicated skin care line, Rhode. Described as ‘a new philosophy on skin care’, the line is comprised of ‘intentional skin care essentials’, per the website and promises to deliver an instant dewy glow as well as improve the look and feel of skin over time.

THE DETAILS The clean beauty range comprises five products, all boasting recycled packaging and  a minimal footprint. Key ingredients include peptides, shea butter, niacinamide, cupuacu, babassu, hyaluronic acid and squalene, among others.

THE WHY? Bieber said in a statement on the brand’s website, “My journey towards healthier skin inspired me to develop products that really work, in a way that’s accessible to everyone. Rhode is dedicated to making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind efficacious skin care.”